Color Your World

When was the last time you painted the inside of your office? If it's been more than a few years, then the next time you step into your waiting room, try to see it as a new patient or visitor would.

Are the colors fresh and welcoming? Or, are they dated, stale, or worse yet, dark and foreboding?

• Consider a neutral background color;


• Add eye catching accents (a search for the right ones could start simply with Googling "popular colors";


• Avoid colors that some patients and visitors might consider too bold;


• If you use nontoxic, environmentally friendly paint, make sure to tell your patients (signs at the front desk, website, newsletter, etc.). You'll strengthen the loyalty to your practice of more than a few mothers and fathers of young children.

Once you've given your office a mini-makeover, your next step will be to make sure your marketing materials that have pictures of your office interior (brochures, your website, newsletter, appointment cards, Facebook pages) receive the same Tx.